Fiber-Flex Technology helps protect from fading, shrinking and stretching.
Woolite washed clothes look like new even after 20 washes!
Refreshing News! By washing your clothes with Woolite, you can enjoy them for longer and they'll still look like new. We all have clothes that we want to keep for a long time. It can be disappointing that no matter how carefully clothes are washed in the machine, they still may shrink, stretch, fade, and lose that new fit and feel over time! Woolite Gentle Cycle detergent is free of harsh ingredients, like bleach and enzymes, so it gives all the clothes you love the right balance of clean and care. The Woolite formula not only removes metal ions that can cause color change during the wash cycle, but also protects the fibers to keep the perfect fit even after 30 washes! With Woolite Gentle Cycle laundry detergent, you can keep all the clothes you love looking like new for longer.